Employees who understand their company’s strategy and how to achieve it are motivated to build and grow along with the master plan. Take the story of the three bricklayers:

“Once there were three bricklayers. Each one of them was asked what they were doing.

The first man answered gruffly, “I’m laying bricks.”
The second man replied, “I’m putting up a wall.”
But the third man said, enthusiastically and with pride, “I’m building a cathedral.” “

– Author Unknown

The Big-Picture View Drives Performance 

If you as a leader manage to convey your company vision, communicate what lies ahead and succeeds in aligning actions to business strategy your employees are more likely to perform better at work.

Some sobering statistics:

• Motivating employees to contribute to the achievement of the business’s strategic vision increases profitability 22–27 percent over 6–12 months.[Chief Executive Group, “4 Ways to Motivate Employees to Help Achieve Your Strategic Vision,” from a working study of hundreds of their client companies, August 2015]

• Fifty-eight percent of employees say their employer is effective at helping them understand how their job fits into the company’s overall goals.[Communication Climate Index, The Grossman Group, 2016]

• More than half of Americans surveyed (57 percent) said they would perform better at their jobs if they had a better understanding of the company’s direction.[Zeno Group, online survey of 1,000 Americans, 2015]

• One third (33 percent) of executives were not confident that their employees could accurately communicate the company’s business strategy to others.[Zeno Group, “Barriers to Employee Engagement” study, 2014]

• Forty percent of employees say they don’t get the company’s vision or have never seen it. Additionally only 40 percent of employees strongly feel that their managers understand the company’s strategy or goals.[Kelton, “America’s Workforce: A Revealing Account of What U.S. Employees Really Think About Today’s Workplace,” survey, 2012/2013]

• Only 29.3 percent of employees could correctly match their company to its public strategy.[Timothy Devinney, “All Talk, No Action: Why Company Strategy Often Falls on Deaf Ears,” University of Technology (Sydney) study, 2013]

• Whereas 66 percent of employees say the CEO explains the company’s vision and strategies, only 60 percent say the same about their unit’s most senior executive.[Communication Climate Index, The Grossman Group, 2016]

• Less than one in five (16 percent) employees thinks senior executives are good at helping workers understand the organization’s vision.[Kelton, “America’s Workforce: A Revealing Account of What U.S. Employees Really Think About Today’s Workplace,” survey, 2012/2013]

Celemi Solutions Drive Business Strategy

Celemi business simulations help employees get the big-picture and connect the dots. Strategies are brought to life with realistic and engaging scenarios that help employees understand what they need to do every day to contribute to your company’s performance.